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Vivo and FIFA - a new love affair.

< All news / Vivo and FIFA - a new love affair.

In a press conference at IOI City Mall in Putrajaya last Saturday, Vivo announced a couple of initiatives in conjunction with their position as official smartphone sponsor of this year's FIFA World Cup.

Vivo FIFA love affair
So what is Vivo doing in Malaysia? Here are 3 main things, but we'll focus on only 1 - their esports effort.

1. Vivo is running the #FIFANtastic selfie contest. Prize: the winning selfie will earn the person an all-expense paid trip to catch a World Cup match in Moscow, Russia with Janna Nick, Vivo's brand ambassador.

2. Vivo has named Raden Ahmad Faizal Yaakob, a.k.a. Raf Yaakob as Vivo's Football Icon. He is an actor and TV host who is the Manchester United Malaysian Fan Club president. He will be doing stuff with Vivo - fans, you know what to do.

3. With esports gaining grounds in Malaysia, Vivo is partnering with Astro through eGG Network to run a FIFA 18 video game tournament, bringing together both the football and esports craze on one exciting platform.

Rah Rah Russia

Covering key cities across Peninsular Malaysia, football games enthusiasts will battle it out for a chance to win two tickets to watch the semi-final match at the 2018 FIFA World Cup™, along with other attractive prizes and official World Cup merchandises. Dates and venue for these tournaments are as follows:

4 Regional Qualifiers
Penang – Sunway Carnival Malls (14 – 15 April) - 2 Finalists
Melaka – Dataran Pahlawan Melaka Megamall (28 – 29 April) - 2 Finalists
Pahang – Kuantan City Mall (5 – 6 May) - 2 Finalists
Central – Sunway Pyramid (11 - 12 May) - 6 Finalists

Grand Finals
Central – Sunway Pyramid (13 May) – this features the 12 finalists of the qualifiers.

Prizes

Grand Finals:
Champion: RM 5,000 + A trip-for-2 to Russia!
2nd: RM 3,000
3rd-4th: RM 1,000

Qualifiers:
Champion: RM 2,000
Runner-up: RM 1,000
3rd-4th: RM 500
5th-8th: RM 250

In addition to the tournament, there are other exciting activities on-ground which will surely delight both football fans and everyday customers alike.

To find out more about Rah Rah Russia Football Esports Tournament, read this article. If reading is not your thing, watch this video:

AUTHOR

Benedict Tan

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