Just two weeks after its release, Genshin Impact – the latest big surprise in the video gaming world – has finally reached its current milestone of grossing over US$100 million, making this the biggest global launch ever for an original Chinese IP (intellectual property).
The MiHoYo-developed game utilises a gacha-based shop system that lets players buy “rolls” or loot boxes to get random items, with the chance of getting special weapons and characters. You can earn the currency to buy these items by playing the game, but you can also buy premium in-game money to do it as well, although it’s not mandatory to play the game. This is pretty much where Genshin Impact gets most of its money from.
According to the South China Morning Post, the development and marketing of MiHoYo’s game cost more than US$100 million. So, the Chinese game developer/publisher is on their way to making a huge profit.
This news may not come as a surprise to those who have been keeping track of the game’s coverage. Genshin Impact already had around US$50 million in revenue across all three platforms (mobile, PC and PS4) during its first week of release, not to mention there were 20 million pre-registrations before its official launch so its arrival was highly-anticipated.
The free-to-play, open-world RPG has been extremely popular in various countries, including Japan, Korea, China, and even the Americas and Europe. Genshin Impact was released on 28 September, and is available on mobile, PC, and PS4; a Nintendo Switch version is reportedly on the way too.