title: "Toei is launching Toei Games, but it won’t start with Dragon Ball or One Piece" excerpt: "Toei has opened a new in-house game publishing division, but its first wave" will focus on original IP instead of anime giants like Dragon Ball or One Piece. category: anime date: '2026-04-22T02:02:41+08:00' author: Aimirul tags:
- Toei
- Toei Games
- Dragon Ball
- One Piece
- anime games featured: false coverImage: /images/anime/toei-is-launching-toei-games-but-it-won-t-start-with-dragon-ball-or-one-piece.jpg
Toei is making a proper move into gaming, and that’s a pretty big deal if you grew up on anime and tokusatsu in Malaysia.
The Japanese entertainment giant has announced Toei Games, a new in-house video game publishing division. This is the same broader company tied to massive franchises like One Piece, Dragon Ball, and Super Sentai. So naturally, the first reaction from fans is, “Bro, are we getting more anime games?”
Not exactly.
According to Toei’s announcement, Toei Games is being built around brand-new original IP, not games based on the company’s existing anime and tokusatsu heavy-hitters. Toei president and CEO Fumio Fushimura said the goal is to turn games into a new core business pillar alongside the company’s long-running work in film, television, and events.
That means this isn’t just a side project or a quick licensing play. Toei is treating games as a serious long-term expansion.
No, this is not a new Dragon Ball or One Piece label
This is the part fans need to keep straight.
Even though Toei is connected to some of the biggest Japanese entertainment brands on the planet, the company says Toei Games will create new properties from scratch instead of leaning on its existing catalog. Fushimura said the division wants to use the company’s experience in video production and entertainment to build something new for players worldwide.
So if you were hoping this announcement meant a flood of fresh Dragon Ball or One Piece titles, that’s not what this is. At least for now, Toei seems more interested in seeing whether it can build a hit game universe of its own.
Honestly, that makes this more interesting. Anyone can throw a famous anime name onto a game and get attention. Building a new IP from zero is the risky move, but it’s also where the real upside is if Toei gets it right.
Why Malaysian and SEA fans should care
For readers in Malaysia and Southeast Asia, Toei’s move matters for two reasons.
First, Toei brands are already deeply familiar here. Dragon Ball, One Piece, and Super Sentai have been part of regional pop culture for years, whether through TV broadcasts, streaming, toy stores, mall events, or convention culture. So when a company with that level of entertainment DNA says it wants to make games, people here are obviously going to pay attention.
Second, Toei says its games will start on PC via Steam in 2026, before expanding later to PlayStation, Switch, and Xbox. That Steam-first approach is important in SEA, because PC gaming is still one of the most accessible ways for players here to jump into new titles. Not everyone is buying every console day one, but Steam is a very real entry point for Malaysian players.
If Toei’s first projects are priced reasonably and marketed globally, there’s a good chance SEA audiences will be in that early wave.
A new logo, a bigger strategy, and a first reveal very soon
The announcement also showed off the Toei Games logo, which reworks Toei’s classic “waves over a rough shore” image into pixel art. That visual is based on the company’s iconic opening sequence, the one with waves crashing over rocks near Cape Inubo, used in Toei films since 1958. The logo was created by Japanese developer Kairosoft Inc.
This new games push is also tied to Toei’s 75th anniversary and a broader strategy called “Toei New Wave 2033,” which is focused on expanding the company’s global reach.
We also won’t have to wait long for the next update. Toei says the first title from Toei Games will be announced on April 24.
So yeah, no instant Dragon Ball surprise here, but this is still one to watch. If Toei can translate its storytelling and visual production strength into games, this could become something way bigger than a simple anime side business.
Source: Polygon