The Bloodhounds comeback is not just winning on Netflix, it's also pulling a huge wave of readers back to the original webtoon.
According to Naver Webtoon, global views for Bloodhounds jumped by around 22 times in the two weeks after season 2 of the live-action Netflix series launched on April 3. The comparison window was measured against the two weeks before the teaser rollout, from February 18 to March 3.
That is already a big number on its own, but the regional breakdown makes the spike even more interesting. On Naver Webtoon's Korean service, views rose by roughly 38 times. Traditional Chinese readership surged the hardest at 123 times, while English views climbed 20 times and Thai readership increased 12 times.
For Malaysia and the wider SEA crowd, that matters because it shows Bloodhounds is not just a Korea-only hit. English and Thai growth especially suggest the series is travelling well across the region, where Netflix K-dramas and WEBTOON titles already have a strong audience. If you're the kind of reader who discovers stories through streaming first, this is exactly the kind of cross-platform success that makes a franchise feel much bigger overnight.
The Netflix side of the story is strong too. Bloodhounds Season 2 landed at No. 2 on Netflix's Non-English Shows chart for the week of March 30 to April 5, pulling in 5 million views. During that same week, season 1 also re-entered attention at No. 8.
Then things went up another level. For the week of April 6 to 12, season 2 climbed to No. 1 on the same chart with 7.4 million views, while season 1 reached No. 3. That kind of one-two chart presence usually means old viewers are catching up again while new viewers jump in at the same time, which helps explain why the webtoon itself is seeing such a massive lift.
Season 2 continues following Gun-woo and Woo-jin, the pair of young boxers who previously took down a vicious illegal loan shark operation. This time, their fight gets even nastier, with the two facing off against a global underground boxing league built on money and violence.
That bigger setup also helps explain the renewed buzz. The first season, which dropped in 2023, got plenty of attention for its close-quarters action and brutal fight scenes. Season 2 is now pushing that story beyond street-level debt crime into a broader criminal world, which gives it a more explosive scale while keeping the boxing-heavy identity that made the first run stand out.
If you've only watched the Netflix version and want the original material, the English edition of Bloodhounds is available on WEBTOON. The series is drawn by Jeong Chan.
For Malaysian readers, this is another good reminder that the webtoon-to-screen pipeline is still one of the strongest content lanes in Asian entertainment right now. A show blows up on Netflix, people hunt down the original, and suddenly the IP gets a second life across multiple markets. Bloodhounds is the latest example, and based on these numbers, SEA audiences are clearly part of that momentum.
Source: Anime News Network