SM North EDSA is going full Elbaph mode this August as Animezing North: ONE PIECE returns for its fourth year, this time putting the legendary giants Brogy and Dorry front and centre.
The Philippines-based celebration is happening from August 18 to 30 at The Block Atrium, SM North EDSA, Quezon City. The event is being held through a collaboration between SM North EDSA and Toei Animation, bringing another large-scale ONE PIECE mall activation to Filipino fans.
This year’s theme leans into the Land of Giants, which makes Brogy and Dorry a very fitting headline attraction. The event will feature supersized displays, with the launch day set to officially reveal the giant installations.
What fans can expect
According to the source, Animezing North: ONE PIECE will include:
- Meet-and-greets with Straw Hat and Elbaph characters
- Official merchandise drops
- Special cosplay guest appearances during the launch event
- Exclusive merch including an Animezing North: ONE PIECE tote bag with seven designs
For ONE PIECE fans, this is the kind of mall event that is simple but effective: big visual centerpiece, character appearances, collectible merch, and enough photo-friendly moments to make the whole thing feel like a mini anime festival.
Why this matters for Malaysia and SEA fans
Analysis: This is not a Malaysia event based on the source text, so don’t treat it as a local launch or availability announcement. But it is still worth watching from a SEA anime culture angle.
Anime mall takeovers have become one of the easiest ways for major IPs to reach casual fans, not just hardcore convention-goers. ONE PIECE is especially suited for this because the series has massive visual icons — Luffy, Gear 5, the Straw Hat, and now Elbaph’s giants — that translate well into public displays.
For Malaysian readers, the interesting part is the format. A mainstream shopping mall, official anime partner, cosplay guests, merch drops, and huge installations — that combo shows how anime activations in the region are moving beyond standard screenings or pop-up booths. It is not just “come buy merch”; it is “come experience the world for a bit.”
Animezing North has gone big before
This is not SM North EDSA’s first oversized ONE PIECE celebration either. Animezing North previously featured a 21-foot Giant Straw Hat Luffy inflatable in 2023. For the series’ 25th anniversary celebration in 2024, the event showcased a 20-foot Gear 5 Luffy. In 2025, it highlighted iconic ONE PIECE moments with two Gear 5 Luffy inflatables.
So Brogy and Dorry continuing that “giant inflatable” tradition feels very on-brand, especially with the Elbaph angle. The scale is basically the point, bro.
ONE PIECE remains the anime giant
ONE PIECE, created by Eiichiro Oda, has been running in Shueisha’s Weekly Shonen Jump since July 1997. The anime by Toei Animation began in 1999, and the franchise has grown into a global monster with over 510 million manga copies sold worldwide, 108 published volumes, more than 1,000 anime episodes, 14 feature films, and 13 TV specials.
The franchise is also still expanding outside anime and manga, with the third season of Netflix’s live-action ONE PIECE set for release in 2026.
For now, though, the spotlight is on SM North EDSA’s Elbaph-themed celebration — and Brogy and Dorry are literally standing tall for it.