Popeyes is officially stepping into anime territory, and it is doing it with one of the biggest names possible: One Piece.
The fried chicken chain has announced a limited-time collaboration with Toei Animation built around the Straw Hat crew, led by a themed meal called the Luffy Bento Box. The promotion starts April 13 and runs until May 10, 2026, but for now it is only confirmed at participating US and Canada locations.
For fans, this is less about a massive menu overhaul and more about a fun branded drop with a few One Piece-inspired items.
What is in the Popeyes x One Piece collab?
The headline item is the Luffy Bento Box, priced at US$7.99. It comes with:
- 2 pieces of Popeyes Signature Chicken
- 1 side of creamy Mac & Cheese
There is also a themed drink and dessert:
- Gum-Gum Fruit Lemonade for US$3.49, served in a purple colour inspired by the fictional fruit from the series
- Chopper's Cupcake for US$3.99, a strawberry cupcake finished with pink icing and sprinkles
If fans want the full set in one go, Popeyes is also selling the Luffy Bento Bundle for US$13.99.
Free bento boxes at selected launch locations
The food is only part of the campaign. Popeyes and Toei Animation are also giving away a limited number of One Piece-themed Bento Boxes to selected customers who buy the Luffy Bento Bundle on launch day.
Those giveaways are tied to stores in these locations:
- New York City: 1530 Broadway, New York, NY
- New Jersey: 571 Milltown Rd, New Brunswick, New Jersey
- Chicago: 621 Ogden Ave, Downers Grove, IL
- Los Angeles: 7635 Winnetka Ave, Los Angeles, CA
- Miami: 1427 Washington Avenue, Miami Beach, FL 33139
If you are nowhere near those cities, Popeyes is also putting out limited online merch from April 15, including keychains, T-shirts, and Bento Boxes.
Why this matters for One Piece fans in Malaysia and SEA
No, this is not a Malaysia launch, and that is the key thing SEA fans should know straight away. But it is still relevant.
One Piece remains huge across Malaysia and the wider region, whether that is anime streaming, figure collecting, trading cards, cosplay events, or gaming crossovers. When a major global fast food brand picks One Piece for its first-ever anime collaboration, it shows just how commercially strong the franchise still is outside Japan.
That matters because these campaigns often shape what comes next. If this drop performs well in North America, it strengthens the case for more anime-food tie-ins in other markets, including Southeast Asia. Malaysian fans have already shown they will turn up for limited-edition anime merch, themed cafes, and collab packaging, so this is the kind of move local chains and distributors will definitely notice.
There is also a bigger pop culture angle here. Anime is no longer being treated like a niche fandom side project. It is part of mainstream brand marketing now, and One Piece is once again leading from the front.
This collab leaked before the official reveal
The announcement did not come completely out of nowhere. According to the report, the collaboration had already surfaced online in late March after employees shared images of the themed Bento Box and early menu materials.
Now that it is official, fans finally have the full rollout window and pricing details.
Popeyes Chief Marketing Officer Matt Rubin said the collaboration was built around the adventurous, all-in spirit of One Piece, with the brand aiming to blend its bold food identity with the anime's world and fandom.
For Malaysian and SEA readers, this one is mostly a watch-from-afar release unless you are travelling, using forwarding services, or just collecting from the online merch drop. Still, it is another clear sign that anime collabs are getting bigger, bolder, and a lot more mainstream.
Source: Dexerto Gaming