FuRyu has revealed one of its strangest crossover-style prize figures yet, and honestly, it feels like something horror collectors will either instantly love or never be able to unsee. The company is adding Sadako from The Ring to its BiCute Bunnies lineup, with the figure scheduled to hit crane games in amusement centres across Japan in September 2026.
If you know Sadako, you already know the core look is still intact. FuRyu is keeping the character’s signature appearance, including the aged white dress and the long dark hair hanging over the front of her face. But because this release is part of the BiCute Bunnies range, it also adds the series’ trademark styling, so Sadako now comes with bunny ears, fishnet stockings, and high heels.
That combination is exactly why this figure is getting attention. It is not a full redesign that turns Sadako into a totally different character. Instead, it keeps the eerie silhouette that made her iconic, then layers the bunny-girl theme on top of it. The result is weird, a bit funny, and very much the kind of collectible that will stand out on a shelf.
FuRyu has also shared sample images through its FuRyu Prize social media account, giving fans a closer look at how the figure balances the horror and novelty sides of the concept.
For longtime collectors, this is also part of a bigger trend. Sadako has been showing up in more figure lines over the past few years, which says a lot about how durable her pop culture appeal still is. Back in 2023, Good Smile Company released a Nendoroid version of Sadako with a much more compact, chibi-style presentation. Then in 2025, Kotobukiya followed with a Bishoujo figure that included swappable anime-style face parts. On top of that, Bandai Namco is preparing a Banpresto bust figure of Sadako that can be attached to a monitor, with that prize release set for August 2026.
So yes, Sadako is quietly becoming one of those characters who can jump between horror, parody, stylised anime design, and arcade prize merch without losing recognition.
For readers in Malaysia and the wider SEA region, this matters for a few reasons. First, Japanese crane game exclusives and prize figures almost always find their way into the regional collector scene through resellers, hobby shops, import pre-orders, and convention sellers. Even when a figure is technically a Japan amusement prize, SEA fans usually do not stay locked out for long. If local anime and hobby stores are already carrying FuRyu, Banpresto, or other imported prize figures, there is a good chance this Sadako piece will eventually surface here too.
Second, horror and anime crossover collectibles tend to do well in this part of the market because they are easy conversation pieces. Sadako is already a familiar character to plenty of Asian audiences, and combining that image with a bunny figure line gives this release extra meme value on top of its collector appeal. It is the sort of item that will probably spread fast on local figure pages, anime groups, and convention communities once pre-orders or reseller listings start popping up.
What FuRyu has not announced, at least based on the source material, is any official retail rollout outside Japan. Right now, the confirmed plan is straightforward: Sadako’s BiCute Bunnies figure will be available in Japanese crane games from September 2026.
Whether you see it as cursed, camp, or collector gold, it is definitely one of the more memorable anime-adjacent figure reveals this week.
Source: Siliconera