Sadako is back, but not in the way most people would expect.
FuRyu has announced that the famous horror icon will be getting a new bunny girl figure, with the release planned for September under the company’s BiCute Bunnies line. The company also shared preview images of the figure, showing Sadako reimagined in the brand’s signature style.
That contrast is exactly why this release is getting attention. Sadako is one of Japan’s most recognisable horror characters, usually associated with dread, cursed videotapes, and that unmistakable long-haired look. Putting her into a bunny figure format gives the character a much more playful and collectible spin, which makes this one feel more like a novelty piece than a straight horror item.
According to FuRyu, the figure will be part of its BiCute Bunnies series, a line that has become pretty well-known among anime figure fans for larger prize figures with flashy costume designs. In this case, the formula is being applied to a character who normally lives on the complete opposite end of the mood spectrum, which is probably why the announcement spread so quickly.
There is one important detail for collectors to note: this is being released through FuRyu Prize. That means the figure is set to appear in crane games across Japan, rather than as a standard retail release. For fans in Malaysia and the wider SEA region, that usually means getting one directly will depend on import sellers, reseller listings, or hobby shops that source prize figures after launch.
That matters because prize figures can be a bit unpredictable outside Japan. Some end up widely available through local figure sellers, while others become harder to track down once early stock is snapped up. If you collect anime merch in Malaysia, especially horror-themed or offbeat crossover-style items, this is probably the kind of release you would want to keep an eye on closer to launch.
It is also a fun reminder of how broad the anime and Japanese collectibles market has become. Characters that started in horror can now be repackaged for figure lines that are better known for glam styling and shelf appeal. For fans, that means more unusual merch choices. For collectors, it means the line between creepy and cute keeps getting thinner.
From an SEA fan perspective, the appeal here is obvious. Sadako is already a familiar pop culture figure across the region, and horror has always had strong crossover appeal in Asian fandom spaces. A collectible like this taps into both sides of that audience: people who love classic Japanese horror, and figure collectors who enjoy quirky releases that stand out from the usual anime heroine lineup.
FuRyu has not said anything more in the announcement beyond the figure’s September timing, its BiCute Bunnies branding, and its availability through Japanese prize crane machines. Still, that is already enough to make this one a conversation piece, especially for collectors who like their display shelves a little weird.
If nothing else, Sadako may have finally found a new way to crawl into people’s lives, this time straight onto a figure shelf.
Source: Anime News Network