Apple’s first foldable iPhone is already sounding like a very Apple product: expensive, highly watched, and apparently allergic to fun colours.
According to a new report from China, Apple’s long-rumoured folding iPhone — currently expected by some leaks to carry the iPhone Ultra name — may only arrive in two colour options. One of them is reportedly white, while the second is said to be another low-key shade, possibly silver or navy blue.
So if you were hoping for a bold orange, deep purple, Product Red-style flex, or anything that screams “new form factor, new era”, bro… maybe don’t hold your breath.
Apple looks like it is playing safe
The exact second colour has not been confirmed, but the direction is clear: Apple may be keeping things very restrained for its first foldable iPhone. That lines up with an earlier report from Mark Gurman, who previously suggested the device could come in colour families like dark grey/black and white/silver.
Honestly, this is not shocking. First-gen Apple products usually lean premium and conservative. Apple probably wants the foldable iPhone to look more like a luxury device than a fashion experiment. Think MacBook Pro energy, not iPhone 5c chaos.
For Malaysia and SEA buyers, this also makes sense from a resale angle. White, black, silver, and navy tend to age better in the used market compared to loud colours. If this thing launches at a very high price — and let’s be real, a foldable iPhone is almost certainly not going to be cheap in RM — many buyers will be thinking about trade-in value from day one.
But foldables are already a mature market here
The interesting part is that Apple will not be entering an empty battlefield. Samsung’s Galaxy Z Fold series, Honor’s Magic V line, Oppo’s Find N models, Xiaomi foldables, and Huawei’s foldables have already trained SEA consumers on what folding phones can do.
In Malaysia, the foldable crowd is still niche, but it is not clueless anymore. People already know the common questions: crease visibility, hinge durability, repair cost, battery life, app scaling, gaming performance, and whether the inner screen is actually useful beyond flexing at mamak.
That means colours alone will not carry the hype. If Apple really launches a foldable iPhone Ultra, Malaysian users will want to know whether it can justify the expected premium over a regular iPhone Pro Max — especially when Android foldables often drop in price faster and can be found cheaper on the second-hand market.
A boring colour choice may still be smart
As much as we want to roast the “white plus maybe silver” strategy, it could be intentional. Foldables are still seen as fragile by many mainstream buyers. A clean, neutral colour palette might help Apple position the device as serious, durable, and premium instead of experimental.
Still, it would be nice if Apple gave early adopters at least one signature colour. A foldable iPhone is supposed to be a big moment. Launching it in only safe shades feels very… Apple accountant approved.
For now, this is still a rumour, not an official announcement. Apple has not confirmed the phone, the iPhone Ultra name, or the colour options. But if these reports are accurate, don’t expect the first foldable iPhone to win fans through colour variety. The real fight will be display quality, software polish, battery life, and whether the Malaysia price makes sense.
Source: GSMArena